In today’s fast-paced world of marketing, keeping your brand’s social media content fresh and engaging is a constant challenge. Generative AI is now changing the game, making it easier than ever to create captivating visuals that place your products in dynamic, compelling settings. While the technology behind it is highly technical, once it’s set up, non-technical creatives can easily use it to keep their social feeds vibrant and up-to-date.
Brands spend thousands each month on content for social media. Traditional photography requires costly shoots, location scouting, and time-consuming post-production. AI offers a new way forward. We’ve developed a solution that allows you to generate high-quality, flawless product imagery that fits seamlessly into your existing content strategy.
The best part? After the initial AI setup, generating new images is effortless. Whether it’s fashion, lifestyle, or consumer products, the technology handles everything from lighting to positioning, so all you have to do is choose the scene and style. This is ideal for brands with ongoing social media content needs, where the focus is on producing visually appealing images quickly and at scale.
To showcase how powerful this technology can be, we used Te Werowero – The Ongoing Challenge by Chris Bailey, an iconic sculpture on Waiheke Island. Using AI, we created a series of images placing the sculpture in various settings, under different lighting conditions, and in a range of styles.
None of these images required retouching. The AI did all the heavy lifting, and the results speak for themselves – the sculpture looks as if it was photographed on location every time. This same technology can be applied to your products, allowing you to generate visually stunning content for your social media platforms with ease.
AI-generated product photography isn’t just about speed – it’s also about cost efficiency. After the initial AI setup, which does involve some technical expertise, generating new product images for social media is incredibly cost-effective. Instead of paying hundreds for each photoshoot, you can produce new visuals for just a few dollars per image. For brands managing multiple social platforms or posting frequently, this is a game changer.
While the technology behind this process is highly sophisticated, it’s been designed so that non-technical marketers and creatives can use it without needing to worry about the complex setup. Once the AI has been trained on your product, it’s as simple as selecting the style and location for each image. You can focus entirely on storytelling, engaging your audience with fresh, eye-catching content, while the AI handles the technical details in the background.
We’ve already worked with fashion brands and influencers to help them place their products in unique, imaginative settings that would have been impossible to achieve through traditional photography. Whether it’s placing a model on a tropical beach or showing off a product in a surreal cityscape, AI-generated images are captivating audiences.
Social media is a visual-first medium, and the more unique and engaging your content, the better your chances of driving engagement. The beauty of AI is that it allows you to create these memorable visuals quickly, so your social media feed never feels stale.
AI is transforming the way brands approach social media content. By integrating your products into AI-generated imagery, you can streamline content creation, save money, and engage your audience in new and exciting ways. If you’re ready to take your brand’s social media presence to the next level, let’s chat about how AI can make that happen.
Peter Mangin is a seasoned technology leader with over 25 years of experience, Peter has a knack for leveraging technology to drive innovation and business transformation. One of his core competencies lies in the practical application of AI, using it as a tool to unlock new possibilities, drive insights, and create value. His current focus is on taking Pure SEO to the next level, embodying his commitment to impactful work.
Located in Auckland, New Zealand, AI Innovisory is your strategic partner in navigating the complex landscape of AI and its transformative impact on businesses. We are not an AI solution provider but a dedicated AI consulting firm that empowers businesses to harness the power of AI in innovative and strategic ways.
If you’re prepared to lead in your industry, we’re here to help you excel. Let’s explore how you can maximise the potential of advanced technologies.
Don’t just be in the game – be ahead of it.